Guide Tour helps you quickly know the community you're designing for, such as working environments, procedures, and understand their culture and value from field observations.
Source:
Meged, J. W. & Zillinger, M. (2018) Disruptive network innovation in free guided tours, Scandinavian Journal of Hospitality and Tourism, 18:3, 303-318, DOI:
10.1080/15022250.2018.1497317
By: IDEO; Meged, J. W. & Zillinger, M.
Use: Methods of acknowledging cultural variables
Case studies: Moneythink Mobile; Asili; Disruptive network innovation in free guided tours
"A Guided Tour is a great method to employ when you’re in the field. Immersion is one of the primary ways we learn about the people we’re designing for at IDEO.org. Having one of them give you a Guided Tour of their home, workplace, or daily activities will reveal not just the physical details of the person’s life, but the routines and habits that animate it."
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