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Create Journey Maps


Journey map can be applied to synthesise user stories and other data to a visualised process in order to define problems in the process.

Source:

By: Nielsen Norman Group;

Use: Methods of analysing data and synthesising POV


"Journey map is a visualisation of the process that a person goes through in order to accomplish a goal. In its most basic form, journey mapping starts by compiling a series of user actions into a timeline. Next, the timeline is fleshed out with user thoughts and emotions in order to create a narrative. This narrative is condensed and polished, ultimately leading to a visualization."



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