Using Empathy Map to analyse information based on what people said, did, thought, felt, and synthesise insights is an effective approach to define substantive design problems beyond the surface.
Source:
By: Rikke Dam & Teo Siang; IBM
Use: Methods of analysing data and synthesising POV
"An Empathy Map consists of four quadrants. The four quadrants reflect four key traits, which the user demonstrated/possessed during the observation/research stage. The four quadrants refer to what the user: Said, Did, Thought, and Felt. It’s fairly easy to determine what the user said and did. However, determining what they thought and felt should be based on careful observations and analysis as to how they behaved and responded to certain activities, suggestions, conversations, etc."
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